June 11, 2015

When You Can Empower Through Delegation | Business + Branding

The concept of delegation can conjure up images of handing off mundane unwanted tasks to anyone willing to do them. But, effective delegation is an act of empowerment, trust, and opportunity. Visionary leaders understand that it goes much deeper than task assignment. It’s about creating a team. Facilitating a platform of possibility within the team members, and the vision itself. Effective delegation is a process, and below are 3 vital stages within that cycle.

1. Own your non-negotiables.
What areas of your business do you know only you can, and should, be fully doing? A practical way to identify this is by asking yourself, what area is your true superpower? Next, ask yourself, what tasks support producing that superpower? Many times the required skills that support producing the core content can be shared with someone whose own superpower is that specific area. Maybe your non-negotiable is taping great content for a video segment you’re creating. You could delegate the actual editing, set styling, or sound preparation to someone who does that as their non-negotiable superpower.

2. Assemble your Vision Village.
It’s take a village to raise a vision. The most important thing that you can do is be highly selective of who you link with. It must go beyond someone being willing, or even saying they can do something. You have to trust they will actually produce on their potential.  You have to recognize what they bring to the table, and how this  exchange can help them grow too. Being entrusted with something is affirming. Affirmation confirms and inspires something deep within. You get to be the facilitator of that affirmation for them, while simultaneously building your Vision Village.
3. Transparent Development.
Delegation isn’t just about the assignment, it’s about the role it creates. In defining a role you have to be able to articulate the task, it’s intent, and it’s importance. Take the time to throughly breakdown the standard of how you envision the task being done. Encourage them to communicate any ideas they may have concerning improved ways to do the task. A true leader is always open to suggestions for progression. Just be clear on what they have authority over, and at what stage things needs to be run by you too. Extreme transparency along with wide open lines of communication will produce dialogue that undoubtedly keep your business not only functioning, but flourishing.

As a fellow perfectionist, I know trusting other people to love your vision baby the way you do is not always easy. But, mastering the art of effective delegation doesn’t mean losing control. It does not cancel out your opinion, input, or approval. It actually means utilizing the superpowers of others so you can utilize yours. Delegation done right can transform a vision into a movement. 

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